Top Beauty Retail Apps in Nigeria: Q1 2025 Performance

In the first quarter of 2025, the top five beauty retail applications on the unified platform in Nigeria showcased varied performance trends. This analysis, based on data from Sensor Tower, highlights the weekly downloads and active users of these apps.

Oriflame maintained a consistent download pattern throughout Q1, with figures ranging from 520 to 831 downloads per week. The app's weekly active users fluctuated slightly, peaking at approximately 11.9K in early March.

Think Dirty saw a notable increase in downloads mid-quarter, reaching a high of about 1.5K in late February. Active user numbers mirrored this trend, climbing steadily to top 3.4K by the end of March.

StyleKorean experienced a relatively stable download rate, with numbers between 22 and 92 weekly. Active users remained consistent, ranging from 125 to 171 throughout the quarter.

Purplle Online Beauty Shopping exhibited a decline in downloads over the quarter, starting at 249 and dropping to single-digit numbers by March. The active user base also saw a decrease, ending the quarter at around 315.

Beauty Hut maintained a modest download rate, with weekly figures fluctuating between 30 and 69. Despite the lack of active user data, download trends suggest a stable presence in the market.

For more detailed insights and analysis, you can explore the full data on Sensor Tower.